How to Identify Your Ideal Client and Use It to Grow Your Business

One of the biggest mistakes massage and spa professionals make when marketing their services is trying to attract everyone. While it may seem logical to cast a wide net, this often leads to burnout, inconsistent bookings, and a...

I've decided to start a massage therapy business - again.

For those who don't know me, here's a little background and timeline of my massage career - so far!

I graduated from massage school in 1995 30 years ago this April!

After graduating, I worked at a bed and breakfast, doing many jobs and...

Why Selling and Promoting Massage Services Feels Hard - and What You Can Do About It!

Most massage therapists have a complicated relationship with selling. We receive mixed messages from our parents, upbringing, and the media throughout life. Even in massage school, there was often a message that...

5 Ways to Make Your Couples Massage Classes More Profitable

Teaching couples massage classes is a fantastic way to expand your massage business, increase your income, and build lasting relationships with clients. While many therapists focus on filling up their classes, there are additional ways...

How Teaching Couples Massage Can Grow Your Massage Business and Boost Your Income

Are you looking for a new way to grow your massage business, attract clients, and create an additional income stream?

Teaching couples massage classes is a great opportunity to expand your massage therapy services,...

Part Seven of The Goal-Getter Challenge - Staying Inspired

A goal-getter stays inspired!  Some days, we wake up inspired, and that's great to have those days, but more often than not, we need to put in the effort to cultivate feeling inspired.  Nobody's going to do it for us. It’s...

Couples Massage Services for The Solo Massage Therapist

I love sharing ideas for new and fun services you can offer in your massage therapy business. It’s always nice for us massage therapists to keep things fresh. That’s one reason I have always loved being a massage therapist and...

Love is in the air, and Valentine's Day is a great time to advertise and promote your massage business. Many of us don't want to offer couples massages that are as popular as they are for logistical or personal preference reasons. 

Here are some ideas that any therapist can do, even at the...

The Goal Getter Challenge Part Four - Staying Focused

I want to share different ways to stay focused and keep your mind on your goals.  

I don't like having things to do every day. So if I said to myself, 'Gael, you're going to write down your top 10 goals every day for the next 30 days...

The Goal Getter Blog Series - 2025

  This series is about stepping into being the person who goes for their goals, working daily or almost daily toward the desired outcomes!  

Part One: Becoming a Goal-Getter

I saw a statistic recently that said, "92% of people talk about their...