How to Use Local Marketing and SEO to Get More Massage Clients

How to Use Local Marketing and SEO to Get More Massage Clients

Local clients in your area search for massage every day. Are they finding you? That depends on various factors, and your website's SEO is a big one!

Local SEO is essential for massage therapists because most of us don't have big advertising budgets and haven't invested the time and effort (or expense) to create a website only to have it not do its main job!

According to the 2024 AMTA research report, nearly 50% of clients search online for a massage therapist! Think about it: receiving even three new clients a week from search would bring in nearly $15,000 in additional income without considering any rebooking or referral income! SEO is critical to your business's success!

 This post will cover simple yet powerful strategies for attracting more local massage clients using SEO and community involvement.

The Power of Local SEO – Get Found by Massage Clients Near You

Optimize Your Google Business Profile

Google Business Profiles and Websites go together like peanut butter and jelly! Optimizing your Google Business Profile is essential.

Here are a few quick tips you can implement right away:

• Ensure your business name, address, and phone number (NAP) are consistent across all platforms. This includes GBP, your website pages, social media profiles, and other listings like Yelp.
• Use high-quality photos of your space, team, or setup for mobile massage. Taking photos with your phone is fine, but you may want to bring in some extra lighting. Your photos should reflect your professionalism and let people know what to expect. 
• Update your business hours, services, and special offers regularly. Google loves updates, and it's surprising how often these things become outdated.
• Encourage client reviews to boost credibility and ranking.

Target Local Keywords on Your Website

• Use phrases like massage in [your city/town/area] and "[your specialty] massage in your city/town/area" in your website content.
• Add a detailed "Areas We Serve" page listing local neighborhoods.
• Blog about local events, wellness tips for your community, or seasonal promotions to attract more searches.

Get Backlinks from Local Businesses

• Partner with gyms, yoga studios, wellness centers, and chiropractors for referrals. This is a two way street! Add a page of local resources and recommendations to your website as well.
• Get listed in local business directories (Chamber of Commerce, Yelp, Alignable, etc.).
• Offer to write guest blog posts for other wellness businesses and local publications in exchange for a website link.

Community Involvement – Connecting with Your Local Market in Person!

Attend & Sponsor Local Events

• Meet potential clients by joining health fairs, farmers' markets, and charity events.
• Offer chair massages at events to introduce people to your services.
• Sponsor a **local sports team or fitness event and get your business name featured.

 Network with Other Business Owners

• Visit local networking meetups (BNI, Chamber of Commerce, industry groups).
• Build referral relationships with hair salons, estheticians, and acupuncturists.
• Offer a special discount or package for local business employees or teachers, firemen, police, or military.

Run Local Facebook & Nextdoor Ads

• Share testimonials and client success stories to build credibility.
• Post in local Facebook groups (following their promo rules). - There's a class on this inside The Massage and Spa Success Club!
• Connect with nearby residents on Nextdoor to get community recommendations and connect with local business owners and professionals on Alignable.

Local SEO and community marketing are powerful tools for growing your massage business. The great news is that by doing one small thing each day, we can build a foundation that will attract clients for years to come!

Today, I want to encourage you to update their Google Business Profile and research local events you might want to attend. 

The little are the big things, after all!

Inside The Massage & Spa Success Club, we’re tackling these SEO challenges together with a free SEO audit, step-by-step improvements, and live support. If you want to start getting more clients from Google, now is the time to join!

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