How to Use Local Marketing and SEO to Get More Massage Clients

How to Use Local Marketing and SEO to Get More Massage Clients

Local clients in your area search for massage every day. Are they finding you? That depends on various factors, and your website's local SEO is a big one!

Local SEO for massage therapists is essential for massage therapists because most of us don't have big advertising budgets and haven't invested the time and effort (or expense) to create a website only to have it not do its main job!

According to the 2024 AMTA research report, nearly 50% of clients search online for a massage therapist or a massage therapy business! Think about it: receiving even three new clients a week from search would bring in nearly $15,000 in additional income without considering any rebooking or referral income! SEO is critical to your business's success!

This post will cover simple yet powerful local SEO strategies for attracting more local massage clients using SEO and community involvement.

The Power of Local SEO – Get Found by Massage Clients Near You

Optimize Your Google Business Profile

Your Google Business Profile and website go together like peanut butter and jelly! Optimizing your profile is a must for any massage therapy business.

Here are a few quick local SEO for massage therapists tips you can implement right away:

• Ensure your business name, address, and phone number (NAP) are consistent across all platforms. This includes GBP, your website pages, social media profiles, and other listings like Yelp.
• Use high-quality photos of your space, team, or setup for mobile massage. Taking photos with your phone is fine, but you may want to bring in some extra lighting. Your photos should reflect your professionalism and let people know what to expect. 
• Update your business hours, services, and special offers regularly. Google loves updates, and it's surprising how often these things become outdated.
• Encourage client reviews to boost credibility and ranking. 

_{^{Is your massage business showing up in local searches? A well-optimized Google Business Profile can bring in more clients without spending a dime on ads. If you want to improve your rankings, increase visibility, and get more bookings, don’t miss the Success Guide on Google Business Profile. Learn more here: Click here.}}

Target Local Keywords on Your Website

• Use phrases like massage in [your city/town/area] and "[your specialty] massage in your city/town/area" in your website content.
• Add a detailed "Areas We Serve" page listing local neighborhoods.
• Blog about local events, wellness tips for your community, or seasonal promotions—Google loves fresh, local SEO-friendly content!

For a step-by-step guide, check out my journey: Starting my new massage business step by step - follow along!

Get Backlinks from Local Businesses

Backlinks from reputable local businesses can help boost your local SEO for massage therapists.

• Partner with gyms, yoga studios, wellness centers, and chiropractors for referrals. This is a two way street! Add a page of local resources and recommendations to your website as well.
• Get listed in local business directories (Chamber of Commerce, Yelp, Alignable, etc.).
• Offer to write guest blog posts for other wellness businesses and local publications in exchange for a website link.

Want more strategies? Read 10 Ways to Advertise and Promote Your Massage Business for Free.

Community Involvement – Connecting with Your Local Market in Person!

Attend & Sponsor Local Events

In-person networking is just as powerful as online local SEO strategies.

• Meet potential clients by joining health fairs, farmers' markets, and charity events.
• Offer chair massages at events to introduce people to your massage therapy business.
• Sponsor a **local sports team or fitness event and get your business name featured.

For more hands-on strategies, check out this guide on Massage Therapy SEO: 7 Tips To Help Your Website Rank.

 Network with Other Business Owners

• Visit local networking meetups (BNI, Chamber of Commerce, industry groups).
• Build referral relationships with hair salons, estheticians, and acupuncturists.
• Offer a special discount or package for local business employees or teachers, firemen, police, or military.

Run Local Facebook & Nextdoor Ads

• Share testimonials and client success stories to build credibility.
• Post in local Facebook groups (following their promo rules). - There's a class on this inside The Massage and Spa Success Club!
• Connect with nearby residents on Nextdoor to get community recommendations and connect with local business owners and professionals on Alignable.

_{^{Want to make marketing easier without losing authenticity? Learn How Chat GPT Can Help You Promote Your Massage Practice Without Losing Your Authenticity can help you craft engaging content, respond to client inquiries, and keep your business visible—without spending hours at the keyboard. Learn how to leverage AI for your massage practice in a way that feels natural and authentic. Get the guide here.}}

Check out my blog on Starting a new mobile massage business week two - focus on SEO & Socials for more social media and SEO strategies.

For even more insights, check out this expert guide: Your Massage Practice Website: Boost Your Search Engine Results

Take Action Today!

Local SEO and community marketing are powerful tools for growing your massage therapy business. The great news is that by doing one small thing each day, we can build a foundation that will attract clients for years to come!

Today, I want to encourage you to update their Google Business Profile and research local events you might want to attend. 

The little are the big things, after all!

Inside The Massage & Spa Success Club, we’re tackling these local SEO for massage therapists together with a free SEO audit, step-by-step improvements, and live support. If you want to start getting more clients from Google, now is the time to join!

[Join the Membership Today]