How to Identify Your Ideal Client and Use It to Grow Your Business

One of the biggest mistakes massage and spa professionals make when marketing their services is trying to attract everyone. While it may seem logical to cast a wide net, this often leads to burnout, inconsistent bookings, and a...

Why Selling and Promoting Massage Services Feels Hard - and What You Can Do About It!

Most massage therapists have a complicated relationship with selling. We receive mixed messages from our parents, upbringing, and the media throughout life. Even in massage school, there was often a message that...

5 Ways to Make Your Couples Massage Classes More Profitable

Teaching couples massage classes is a fantastic way to expand your massage business, increase your income, and build lasting relationships with clients. While many therapists focus on filling up their classes, there are additional ways...

How Teaching Couples Massage Can Grow Your Massage Business and Boost Your Income

Are you looking for a new way to grow your massage business, attract clients, and create an additional income stream?

Teaching couples massage classes is a great opportunity to expand your massage therapy services,...

Couples Massage Services for The Solo Massage Therapist

I love sharing ideas for new and fun services you can offer in your massage therapy business. It’s always nice for us massage therapists to keep things fresh. That’s one reason I have always loved being a massage therapist and...

Let’s go—day 10!

Yesterday, I discussed creating a waitlist, a last-minute availability list, or both. Today, we’re going to take it a step further. To really fill those open spots and maximize your income, consider "sweetening the deal" for people who take those last-minute...

It’s day eight of the 12 Days of Money Challenge, and today’s task is another easy one.

The focus is offering upgrades through your confirmation process. Whatever method you’re currently using to confirm your next day’s appointments, I want you to add a recommendation...