5 Ways to Make Your Couples Massage Classes More Profitable - Video Blog

5 Ways to Make Your Couples Massage Classes More Profitable

Teaching couples massage classes is a fantastic way to expand your massage business, increase your income, and build lasting relationships with clients. While many therapists focus on filling up their classes, there are additional ways to make your workshops even more profitable. In this post, I’ll share five powerful strategies to boost your income and provide extra value to your students.

1. Offer Supplies and Equipment for Sale

One of the easiest ways to increase your earnings is by offering essential supplies and equipment for sale. Many couples quickly realize that practicing massage at home on the floor isn’t ideal—they want a comfortable and professional setup.

• Affiliate Links: Sign up for affiliate programs with companies that sell massage tables, oils, and accessories. Every time a student purchases through your link, you earn a commission.
• Starter Packages: Offer a bundle that includes a massage table, sheets, oils, and tools. Students can pre-purchase their package when they sign up for the class, ensuring they have everything they need.
• On-Site Sales: Have products available at your class for students to purchase on the spot.

2. Offer Advanced or Follow-Up Classes

Once couples complete a basic class, they may be interested in learning advanced techniques. Why not offer a step-two class?

• Teach deeper pressure techniques and how to work with muscle knots.
• Offer specialty classes like head and neck massage, hands and feet massage, or advanced relaxation techniques.
• Run seasonal workshops so students keep coming back for more!

By creating a structured class progression, you build a loyal customer base and a steady income stream.

3. Implement a Referral Program

Your students likely know other couples who would love to learn massage. A referral program incentivizes them to spread the word!

• Give them a discount on an advanced class when they refer a friend.
• Offer a free 30-minute tune-up lesson as a thank-you gift.
• Provide a special reward (such as a small gift or service discount) when they refer multiple couples.

This is an easy way to fill more seats and get new clients without spending extra on marketing.

4. Sell an Instructional Video Course

Many students will leave your class excited but may struggle to remember all the techniques you taught them. A pre-recorded video course allows them to review the material and continue practicing at home.

• Record a 30-45 minute instructional video covering key techniques from your class.
• Offer the video as an add-on upsell when students sign up.
• Include it in the price of your class and email it to students afterward.

Having a video course increases your revenue without requiring additional time from you.

5. Make Special Offers on Your Massage Services

Your students will experience first-hand the difference between professional touch and at-home massage. Use this opportunity to offer them a discounted professional session to complement what they’ve learned.

• Give each student a gift coupon they can use toward a professional massage.
• If you offer house calls, provide a discount for clients who own their own massage table.
• Offer private lessons for couples who want to refine their techniques with one-on-one guidance.

This strategy not only increases your bookings but also strengthens the long-term client relationship.

Final Thoughts

Teaching couples massage classes is already a profitable service, but by implementing these five strategies, you can maximize your earnings and enhance your students' experience. From selling supplies to creating referral incentives, every small adjustment adds up to more income and a thriving massage business.

If you’re ready to start teaching, check out my Learn to Teach Couples Massage Program. It provides everything you need to launch your own class. A special offer is available for the next two days!

Let me know in the comments which of these strategies you are excited to try.