2024 Massage and Spa Success Summit Encore Weekend!

Get the Replays at the pre-summit price!

This includes all of the presentation videos, audios, transcripts, and quick notes.

This presentation will guide you through mastering the best techniques for addressing the low back, hip complex, and upper back, from basic to advanced levels. Focusing on prone positioning, we'll explore detailed anatomical insights and effective massage strategies to enhance your massage skills.

Learn to provide targeted relief and improve mobility for your clients with expert instruction. Elevate your proficiency and deepen your understanding of these critical areas to deliver exceptional care.

Massage therapy provides crucial physical and emotional support, offering relief from pain, anxiety, and other distressing symptoms associated with terminal illnesses.

Given its holistic approach, massage therapy is becoming an integral part of palliative and hospice care, addressing the unique needs of individuals during their final stages of life. As life expectancy increases, more people are living with chronic, progressive and age-related diseases that require sustained care. The demand for compassionate, holistic care like massage therapy, is expected to grow.

In this presentation, we will delve into the growing demand for massage therapy at the end of life and discuss how you can enhance your skills to provide essential comfort and care to terminal clients.

In this presentation, you will learn how to effectively reduce muscle and fascia tension in key areas, alleviate nerve compressions, and enhance lymphatic drainage, all while providing a deeply relaxing and rejuvenating experience for your clients. We will explore techniques that target the most problematic areas of the face and scalp, offering both therapeutic relief and a soothing touch.

Through a hands-on demonstration, you will gain practical skills that can be immediately integrated into your practice. This session aims to elevate your expertise, allowing you to deliver exceptional therapeutic outcomes and set your services apart.

Clearing your aura and cleansing your space creates a beautiful, calming atmosphere in your therapy room. It also helps to keep your energy levels high and enhance the benefits of your treatments. You'll learn a variety of easy, enjoyable and effective methods using essential oils and visualization.

The Sacrum is the keystone to the structure of the body. If the Sacrum isn’t aligned, nothing else can be. This is the chalice of functional alignment, movement, and function. It is a must-know for all movement and manual practitioners!

In this interview from the 2024 Massage and Spa Success Summit, Gael speaks with Ashley Dawes, a Myrtle Beach-based business owner and continuing education provider, about incorporating advanced techniques into a massage therapy practice.

They discuss the challenge therapists face after learning new modalities, such as Ashiatsu, cupping, or core stones, and how to effectively introduce them to clients. 

Learn about the importance of client education, and adaptability during treatments, plus pricing strategies for different services. Ashley shares her experiences of integrating new tools, like core stones, into her practice.  Learn to promote new modalities through client conversations and marketing efforts.

Whether you are a new practitioner or have been practicing for years, adding Ear Reflexology to your therapeutic toolbox will be a game changer, for you and your clients.

In this presentation you'll learn:
1. Why Ear Reflexology is such a powerful tool to help your clients get rapid results.
2. How every freckle, spot, and mark on your ear means something related to your health, and how those marks can change according to your health!
3. How this unique offering sets you apart from other practitioners, piques people’s curiosity, and acts as a gateway conversation about your services.
4. Simple ways to attract and retain clients with Ear Reflexology.
5. Self-help points you can use immediately with yourself, family and clients.

Massage is a great way to manage and reduce the symptoms of menopause. And research shows that consumers of massage are predominantly women, with 25% of them being 45-50 years old. Other significant predictors of massage use are headaches, muscular pain, backaches and osteoarthritis, all of which are associated with menopausal women.

This group presents a significant opportunity for therapists, and having the ability to confidently treat menopausal symptoms means more of your clients leave feeling restored and happy. In this session you will discover how Hot and Cold remedial stones can deliver the results these clients deserve.

Justin Solace, a practitioner with Hybrid Health in Boise, Idaho, presents a comprehensive class on the foot and ankle complex, focusing on pain, posture, and performance. In this presentation, you'll learn about the mechanics of the ankle, common conditions such as plantar fasciitis, shin splints, and Achilles tendinopathy, and the role of posture in pain management.

 The session highlights the need for both practitioners and clients to address the underlying causes of foot pain while incorporating self-care and progressive load techniques for effective long-term recovery.

You’ll learn 7 easy ways to upgrade your treatments with essential oils even if you’re not an aromatherapist. For each of these treatments.

I'll share the recipes, contraindications, lists of products & equipment, and step by step treatment plans. I’ve also included tips for promoting and pricing your upgraded treatments.

Hot towels are an easy way to WOW your clients. We'll review 10 ways to incorporate them into your services to enhance your sessions and make your job easier. You'll be able to incorporate these techniques right away.

Discover how to safely and effectively use cupping for self-care and home care in this engaging and informative session. This presentation is designed for practitioners of all experience levels, focusing on practical techniques to address common aches and pains that massage therapists and their clients often experience. You will learn how to use silicone suction cups to alleviate discomfort in areas such as the neck, shoulders, upper back, forearms, wrists, lower back, hips, lower legs, and feet, including conditions like plantar fasciitis. 

By the end of this session, you will have gained valuable self-care techniques to manage your own pain and the tools to educate your clients on how to use cupping effectively at home. This practical, hands-on approach will empower you to enhance your self-care routine and provide your clients with effective home care strategies, ensuring they continue to benefit from your treatments long after they leave your clinic. 

In this interview with China Facchini, you'll explore the world of barefoot massage, a technique China has mastered since 2003. She shares her journey of discovering and embracing this unique modality, the benefits it offers over traditional hand massage, and how it can alleviate the physical strain many massage therapists face. China also offers practical advice on getting started with barefoot massage, overcoming stigmas related to feet, and creating a clean, professional experience for clients. Whether you’re curious about new massage techniques or looking to diversify your practice, this session offers valuable insights into the benefits and possibilities of barefoot massage.

Your outer world is a direct reflection of your inner world. Emotions help you experience the world around you. But the information they provide are skewed towards past experiences and can feel limiting when you want to create a successful and thriving practice.

Learn how to leverage your emotions to build the practice you want instead of settling for what you've become used to.

Join Ashley Maturin as she delves into the fascinating world of emotional releases during massage therapy. Discover how emotions become stored in the body, explore the triggers that massage can uncover, and learn practical strategies for supporting clients when emotions surface.

Ashley will also share insights on maintaining safe boundaries and self-care practices for therapists in these sensitive moments. Don't miss this valuable opportunity to deepen your understanding and enhance your skills in handling emotional dynamics in massage sessions.

The number one issue I see service providers make when they start their business is how do I get customers in the door. The number 2 is how do I get them back in the door. We will go over step by step the foundational things that need to be in place before you start marketing your business. Then exactly what you need to do start building your email list for long term success in business.

Once you put these strategies in place, the only thing you need is to take a little action and you will see results.

Grow Your Business Organically with SEO and Web Design is designed specifically for Massage Therapist and Spa Professionals to help you learn how effective web design and SEO can help attract new clients to your business and grow your revenue. It will show you how you can save dozens of hours and thousands of dollars through the power of strategic web design and search engine optimization.

This webinar will give you actionable tasks that you can begin to implement right away to start getting new clients into your treatment rooms, and more money into your business, without ever having to offer a Groupon, post on social media, pay for ads, or go to countless networking events.

Learn How Chat GPT Can Help You Promote Your Massage Practice Without Losing Your Authenticity!

Here's what you'll learn:

• What Chat GPT can and cannot do
• Ways to use Chat GPT for your marketing, planning and more
• Lots of examples to get you started and asking the right queries
• Plus, additional recommended resources & PDF of all class inputs and results

Gift certificates are more than just a nice option for clients to purchase and give away. They are also a powerful tool to attract new clients, increase profitability, introduce new services or packages, and sell more retail. This class will provide fun ideas to use gift certificates to grow your business and help make the upcoming gift giving season your best yet.

In Tazeem Jamal's session, "Supercharge Your Retail Sales Without Outlaying Money," you will learn how to significantly boost your retail sales and revenue without needing to invest large sums upfront.

Tazeem, is an award-winning spa business coach with nearly four decades of experience,. She will share practical, low-cost strategies to get started or expand your retail offerings.

The session also covers personalized retail recommendations, how to optimize sales with minimal inventory, and proven tactics to increase client loyalty and satisfaction—all while helping you work smarter, not harder.

In Brenda Jean Wilson’s session, Office Zen: Creating and Building a Corporate Chair Massage Business, you'll learn how to establish and grow a successful chair massage business, leveraging entrepreneurial skills. Brenda, a retired massage therapist with 23 years of experience, will guide you through the fundamentals of building a flexible business framework, from legal documentation and payment systems to marketing strategies and professional etiquette. You'll discover how to find and approach corporate clients, make the most of promotional opportunities, and maintain operational excellence. Plus, you'll get insights on using your equipment and social media to promote your services and grow your client base. Whether you’re just starting or looking to scale, this session is packed with practical advice to help you succeed.

The Power of the Hour is a business concept that teaches you how to align yourself with your financial goals using 60-minute massage sessions. One of the complaints I hear as a business coach is that it is hard to have a set budget in massage therapy because no week has the same income when you perform different lengths of sessions and receive different ranges of compensation for those sessions.

While some therapists can manage the diversity of treatment lettings and income, many struggle financially because of those different levels of income. (While a 1/2 hour session may match your clients financial needs, that session also reduces what you earn each week).

The Power of the Hour demonstrates why it's important to align sessions lengths and fees with your financial needs and goals and how to accomplish that in your current business model. 

In Shawn Stewart’s inrerview presentation, How Championship Involvement Can Help You Build Your Business and Your Confidence, you will learn how participating in massage championships can elevate both your professional career and your personal growth.

Shawn shares insights on how competition involvement not only enhances your technical skills but also boosts your confidence, network, and credibility within the industry. You'll discover actionable steps on preparing for championships, the benefits of engaging with fellow therapists, and how the experience can lead to increased opportunities for your business.

Whether you're a seasoned therapist or just starting, this session will inspire you to take bold steps toward growth and success.

 Are you a new massage therapist eager to build a successful practice but unsure where to start? C3 Philosophy is designed to help you find and connect with your ideal clients, so you can fill your schedule with clients who bring you fulfillment, not frustration. You'll learn strategies to identify your warm network, target your niche market, and build a referral system through relationships with other healthcare professionals.

This presentation will guide you on creating lasting client relationships without the need to chase rebookings. You'll gain the tools to fill the gaps in your schedule and ensure a thriving, rewarding career as a massage therapist. Start building your best practice today!

In this in-depth session, Chad Ever will delve into the intricacies of client retention for massage therapists. From the initial booking to ongoing client interactions, every touchpoint matters. Chad will share practical strategies for asserting control over your booking process, maintaining continuous client engagement, and establishing professional boundaries. By treating your practice as a business and effectively communicating your value, you can enhance client loyalty and drive sustainable growth.

Additionally, you’ll discover the benefits of integrating your website with other online tools like Google Business Profile to enhance your overall digital presence. By the end of this presentation, you’ll have a clear understanding of how to build and maintain a website that not only looks professional but also drives client acquisition and retention.

Learn how to attract, engage and retain your ideal clients with tried and tested marketing strategies and tech-savvy communication tips. In this presentation you’ll learn: How to get the word out about your business and attract your ideal clients. 

Plus, tips to keep clients interested by providing value beyond your service. And, ow to build strong relationships with your clients to keep them coming back.

In this comprehensive session, Chad Ever will delve into the essentials of creating a high-impact website for your massage therapy business. You’ll learn how to design a website that effectively represents your brand and engages potential clients.

Chad will explain the importance of SEO in ensuring your website is discoverable by search engines, and how to optimize your site for better visibility. Additionally, you’ll discover the benefits of integrating your website with other online tools like Google Business Profile to enhance your overall digital presence. By the end of this presentation, you’ll have a clear understanding of how to build and maintain a website that not only looks professional but also drives client acquisition and retention.

You've already got the hands-on skills to help clients... and now you're looking for a simple way to get more bookings each week. Maybe you've tried posting on social media but all you get is crickets chirping! And you feel exhausted at the thought of spending hours each week online, when you're busy running your business and really just need an easy way to get more clients. Sound familiar?

Well in this presentation I’ll show you the simple secret that massage and spa therapists can use to get 5 extra bookings this week from social media. Hint: no dancing required!

Curious about growing your practice beyond yourself? Want to know how to build a high-revenue group practice or spa without spending all day in the treatment room?

Join this presentation to learn your key foundations for scaling, and how to take your business to multiple six-figures and more!

In Erin Stebbins' presentation, Authentic Marketing! you'll learn how to market your massage therapy business in a way that feels genuine and aligned with your values.

Erin guides you through strategies for attracting clients by being your authentic self, helping you build a brand that resonates with your target audience.

You'll discover how to leverage your unique strengths and passions to create a marketing approach that feels natural, while also driving real results. If you’re ready to grow your practice without feeling salesy or inauthentic, this session is perfect for you.

In Dialing in Your Networking, Justin Solace shares strategies for massage therapists to effectively build their clientele through networking. Whether you're new to networking or experienced, Justin provides actionable tips to refine your approach and make meaningful connections in a time-efficient way.

Learn about the importance of creating genuine relationships, cultivating referrals, and knowing your ideal client to maximize the value of networking efforts.

Follow along to craft an elevator pitch, approach different networking events, and use consistency to build a strong, supportive professional network that will benefit your practice long-term.

Determining your money type is directly connected to how you see and deal with money. Do you spend, save or avoid money? The answer to the question leads to your money type and is why you thrive abundantly or are just getting by.

If you know that you are not earning your worth, are ambivalent toward money, or want money but not the burden or extra work that you believe comes with it, this workshop is for you!

In Shift Your Mindset, Ashley Urquhart, a 15-year veteran of the massage industry, shares powerful strategies for overcoming self-doubt and transforming your life through mindset shifts, manifestation, and energy alignment.

 With real-life examples, and through sharing her testimony Ashley inspires you to take control of your life, push through obstacles, and manifest your goals by shifting your mindset and maintaining consistency.

In this interview, Elisha discusses burnout in the massage industry and how to bounce back from it. Drawing from her 14-year experience as a massage therapist, she shares her personal story of reaching a breaking point due to financial struggles, poor self-care, and burnout, which led her to temporarily leave the profession.

Elisha highlights key signs of burnout, and offers practical advice on how to restore energy and maintain balance, encouraging therapists to recognize their needs and take intentional steps toward self-care.

Success as a massage and spa professional comes from more than just a great collection of techniques and products. Being successful in business comes from more than having an enticing array of services. Both are also driven by the focused awareness, attitudes and intentions of the practitioner and/or team.

This class will help you sharpen your ability to refocus and refine your mindset for better results for you and your clients.

Mindful use of your massage tools are your lifeline in the massage and spa industry. Refresh your body mechanics as well as find a new tip or two as you are guided through the three pieces of this course.

Anatomy, alignment and awareness are all you need to keep your body pain-free as a massage and spa professional.

Join April Battle in Just the Basics: A Self-Care Journey and discover how simple self-care practices can transform your massage therapy career. If you're a massage therapist feeling the weight of your demanding schedule, this session will empower you to prioritize your own well-being so you can thrive in your profession.

April, with 16 years of experience, shares practical tips on how to stay energized, avoid burnout, and create a sustainable work-life balance. Learn how small changes can make a big impact on your health and the quality of care you offer clients.

This session is perfect for anyone looking to enhance their personal wellness while becoming a more effective therapist. Come learn how taking care of yourself can lead to greater success and fulfillment in your practice!

In this inspiring and actionable session, industry leader Gael Wood shares the secrets behind overcoming fear and achieving your biggest goals. Whether it’s starting a business, writing a book, or launching that dream project, fear is often the biggest obstacle in the way. Gael, a world massage hall of fame inductee, entrepreneur, and coach, will teach you how to recognize fear, reframe your mindset, and move forward with confidence.

You’ll learn:
- 10 proven ways to work through fear and procrastination.
- Practical steps to take action even when you feel scared.
- How to align your mindset for success, using real-life examples from Gael’s own journey.

This session is perfect for anyone feeling stuck or hesitant to pursue their dreams. Ready to stop playing small and start taking bold action? Join Gael and unlock the tools to make it happen!

In this presentation we will explore the various emotions that draw people into Advocacy work, and how to use those emotions to fuel the work, and also how to handle the challenges that may come along with doing this type of work for yourself or your profession. You'll discover techniques for bringing your advocacy forward in a passionate, yet professional way, so you can get the results you're looking for.

Plus, how all this ties into self-care by assisting you in managing your fears, frustrations, anger, and other emotions that come up during the advocacy process.

 Join Lisa Quinto, a seasoned massage therapist and leadership coach, as she dives into the essential but often overlooked topic of raising your professional and personal standards. In this thought-provoking session, you’ll explore how aligning your standards with your values can transform your business and your life.

Learn how to:
- Establish clear, non-negotiable standards that enhance your work and relationships.
- Set and maintain healthy boundaries with clients while staying in integrity.
- Elevate your practice by making small but impactful changes that reflect your highest standards.

Discover how small shifts can lead to big growth, both professionally and personally!