Massage Marketing and The Massage Customer Journey
Feeling like your marketing isn’t working? You’re not alone! Many massage therapists expect instant bookings, but marketing is a process. In this episode, we’re diving into the six stages of the massage customer journey, so you can understand where your potential clients are and how to move them toward booking and loyalty.
If you've ever thought, "I went to a networking event, but I didn't get any bookings!"—this episode is for you. Discover why awareness, consistency, and nurturing your audience are key to long-term success.
What You’ll Learn in This Episode:
✅ The 6 stages of a massage client’s journey (and what to do at each stage).
✅ Why brand awareness is just as important as getting bookings.
✅ How to market to clients in different phases (awareness vs. decision vs. loyalty).
✅ Why people don’t always book right away and how to keep them engaged.
✅ How to turn first-time clients into lifelong customers.
The 6 Stages of the Massage Customer Journey:
1️⃣ Awareness – When potential clients first discover your business (social media, networking, ads).
2️⃣ Consideration – They start researching options (reading reviews, comparing services).
3️⃣ Decision – They choose a therapist and book an appointment.
4️⃣ Experience/Post-Purchase – The service itself & ensuring they feel great about their choice.
5️⃣ Loyalty – Encouraging repeat visits, memberships, and long-term retention.
6️⃣ Advocacy – When clients love you so much, they refer friends & leave reviews!
Key Takeaways:
💡 Clients often need to see your business multiple times before they book.
💡 Your marketing is working—even if people don’t book immediately!
💡 A strong new client experience helps increase rebookings & referrals.
💡 Different marketing messages work better for each stage of the journey.
Action Steps:
✔ Identify where your clients are in their journey and adjust your messaging.
✔ Be consistent with your marketing—don’t give up too soon!
✔ Make booking easy to remove friction in the decision phase.
✔ Follow up with new clients to increase retention and loyalty.
Resources & Links:
🔗 Join the Massage & Spa Success Club: ElevateWithGael.com
🔗 Send me your podcast topic ideas! Leave a voice note here.
🔗 Follow me on Instagram: @GaelWood
📢 Enjoyed this episode? Leave a review & share with a fellow massage therapist!
🎧 Subscribe & Listen on: Apple Podcasts | Spotify
Access Your Free Toolkit!
Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit
Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
