Meet The Experts - Building Connections and Elevating Education: Exploring PERG with Laura Ford

 In this episode of the Massage and Spa Success Podcast, Gael sits down with Laura Ford, owner of PERG (Professional Education Resource Guide), to discuss how PERG supports massage therapists and bodyworkers in finding high-quality continuing education (CE) opportunities and building meaningful professional connections. Laura shares her insights from over 28 years in the massage industry, including her journey from therapist to business owner and now publisher of PERG Online and PERG Magazine.

Whether you’re a therapist searching for the perfect CE class, a CE provider looking for the best way to promote your courses, or someone interested in fostering community in the industry, this episode is packed with valuable advice and actionable insights.

What You’ll Learn in This Episode

• What is PERG?: Learn how PERG connects massage therapists and bodyworkers with CE opportunities through its online search engine and print magazine.
• The Value of Community: Laura shares the importance of building connections through live classes, networking events, and PERG’s Quarterly Connections.
• Tips for CE Providers: Discover why PERG is one of the most cost-effective ways to advertise your CE courses and how to make the most of the platform.
• The Future of PERG: Hear about exciting new projects, including plans for a podcast and expanded opportunities for professional connection.
• Marketing Insights for CE Providers: Laura shares advice on standing out, maintaining consistency, and building your reputation in the industry.

Episode Highlights

• What is PERG?: A one-stop resource for CE classes, from modalities to business skills, accessible online and in print.
• Quarterly Connections: Learn about this initiative to foster community and professional morale through in-person gatherings and events.
• Maximizing Advertising: Laura explains how PERG offers an affordable, impactful alternative to traditional marketing methods like postcards.
• Why Connection Matters: Insights on how live classes and professional networking events can help therapists stay inspired and grow in their careers.
• Future Plans for PERG: A sneak peek into upcoming initiatives, including a podcast to highlight CE providers and industry trends.

Key Quotes from Laura Ford

• “Connection is key to our profession. It drives growth, boosts morale, and helps us stay inspired.”
• “PERG isn’t just a directory—it’s a resource designed to elevate and support massage therapists and bodyworkers.”
• “Live classes and gatherings bring fresh ideas and energy to your practice. They remind you why you love this work.”

Resources Mentioned in the Episode

• PERG Online: www.pergonline.com 
• Advertise with PERG: www.pergonline.com/advertise 

Connect with PERG

• Website: www.pergonline.com 
• Social Media: Follow PERG on Facebook and Instagram (links on the website).

Action Steps for Listeners

1. Visit PERG Online to explore CE courses or advertise your own.
2. Consider organizing a Quarterly Connection event in your area to foster community and professional growth.
3. Stay tuned for upcoming PERG projects, including their podcast!

Stay Connected:

Share Your Thoughts!
Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.

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